Better & Better has confirmed that it is truly cruelty-free. They don't test finished products or ingredients on animals, and neither do their suppliers or any third-parties. They also don't sell their products where animal testing is required by law.
When you shop through the above links, we donate 15% of our proceeds to animal charities!
“Out with the bad. From harsh soaps to cruel animal products, from polluting plastics to dangerous chemicals—toothpaste has been bad for ages. No more. To make it better, we stripped toothpaste to its purest vegan essentials. No more bad stuff.
In with the better. Better is simple, pure, and organic. Better is premium cleaning, whitening, and freshening. Better is the bone-strengthening, immunity-supporting, and energy-boosting of vitamins D3 and B12 in your toothpaste.”
Better & Better is not owned by any parent company that tests on animals.
No, Better & Better is not sold where animal testing is required by law.
Yes, Better & Better is certified by Leaping Bunny.
Better & Better is 100% vegan, which means none of their products contain any animal-derived ingredients.
We contact brands directly with our questions in order to get their full animal testing policy. If brands answer all our questions and confirm that no animal testing is happening at any point during production and beyond, they're added to our cruelty-free list. All brands we add have confirmed the information above.
Better & Better is 100% vegan.
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